Business Studies

Which of the following can be seen as a part of commercial firm's intellectual property?


ANSWER

A Brand name.


SOLUTION
Brands today are generally recognized as a key asset for creating value for a business. Any “enterprise”, in the wide sense of that term, be it for-profit, not-for-profit, small, medium-sized or large, even a country or geographical region, can develop a brand image. The potential commercial value of a brand cannot be underestimated. The brand is the central nexus of communication between an enterprise and its consumers.
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Single Correct Medium Published on 18th 08, 2020
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