Business Studies

When two businesses enter into a joint venture, one of the parties benefits from the others goodwill which has already been established in the market.


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True


SOLUTION
When two businesses enter into a joint venture one of the parties benefits from the other's goodwill which has already been established in the market. A lot of investment is saved in this process of using the established brand name.
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TRUE/FALSE Medium Published on 18th 08, 2020
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