Business Studies

State whether the following statement is True or False.
Business letter is the silent salesman.


ANSWER

True


SOLUTION
This statement is True because of the following reasons :
(i) Business correspondence provides a cheap; quick and convenient method of communicating business messages and information through letters. 
(ii) Making enquiries, placing orders, effecting payments and all other allied business matters are facilitated through correspondence.
(iii) In modern times, the scale of business has increased to such an extent that direct and personal dealing with the customers is difficult except in case of retail trade. 
(iv) Correspondence is, thus, necessary to widen the boundaries of markets and expand the scale of business. 
(v) Effectively drafted and neatly typed letters play the role of salesman in creating and expanding the market for goods and services. 
(vi) Letters convince the prospects of the novelty, specialty and utility of the products and induce them to place orders. 
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TRUE/FALSE Medium Published on 18th 08, 2020
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